UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: Maro Itoje
England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron
Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign. The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron
England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Ahead of the start of the Natwest 6 Nations, England Rugby and Virgin Active have teamed up to launched ‘Fit for Rugby’: a rugby inspired fitness programme revolving around an online training hub. The initiative, part of Virgin Active’s new status as the RFU’s official fitness partnership, is aimed at both men and women… Continue reading England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
As the Northern hemisphere rugby season reaches its climax with the European Cup and Lions speculation ramps up, Adidas Rugby launches a new global campaign called ‘Next Is Everything’. Developed in harness with New Zealand headquartered agency Augusto, the initiative features several big name stars (such as England’s Maro Itoje and Anthony Watson, France’s… Continue reading Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
England Rugby Sponsor Mitsubishi Launches Film Focusing Smart Thinking & Player Preparation
The latest activation phase of Mitsubishi Motors’ Rugby partnership revolves around a film exploring how England Rugby players prepare for games with a focus on smart on-field decision making. The spot from the RFU’s Official Performance Partner features current forward stars Maro Itoje, Courtney Lawes and Mako Vunipola and it aims to showcase some… Continue reading England Rugby Sponsor Mitsubishi Launches Film Focusing Smart Thinking & Player Preparation
