Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough. This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Tag: Virgin Active
England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Ahead of the start of the Natwest 6 Nations, England Rugby and Virgin Active have teamed up to launched ‘Fit for Rugby’: a rugby inspired fitness programme revolving around an online training hub. The initiative, part of Virgin Active’s new status as the RFU’s official fitness partnership, is aimed at both men and women… Continue reading England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
Virgin Active pulled off a sneaky beach stunt at the end of The Sun Herald City2Surf (Sydney’s largest participatory running race) by bring their commitment to ‘going the extra mile’ to life through a real-world demonstration that saw the brand create a second finish line one mile after the race’s official end. The gym… Continue reading Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
