UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: England Rugby
O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
The Rugby Football Union (RFU) launched a new multichannel campaign – created by UK-based creative agency MATTA – to boost attention, awareness and support for England’s ‘Red Roses’ around the Women’s Rugby World Cup 2021. The campaign, which launched on 4 October (ahead of the year delayed, 8 October tournament kick off in New… Continue reading England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’. The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron
Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign. The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron
Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Allianz launched a September campaign championing women in sport leveraging three of the insurer’s UK sports and culture partnerships: Team GB, ParalympicsGB and England Rugby’s Red Roses. The global insurer and asset manager’s campaign, created in harness with agency CHS, is based around the questions ‘What would you tell your eight-year-old self?’ and sees… Continue reading Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Castore Endorser Owen Farrell Fronts Castore ‘We Go Again’ Spot For ‘Better Never Stops’ Brand Platform
As the 2021 Guinness 6 Nations reaches the midpoint, sportswear brand Castore leveraged its athlete ambassador alliance with England Rugby captain Owen Farrell to front a new spot called ‘We Go Again’. Farrell, one of England’s most successful players who’s career to date already includes three Six Nations tournament wins, five Premiership titles… Continue reading Castore Endorser Owen Farrell Fronts Castore ‘We Go Again’ Spot For ‘Better Never Stops’ Brand Platform
Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass
With the UK still largely in lockdown, England Rugby automotive sponsor Mitsubishi Motors sought to reinforce its reputation for up-skilling and supporting rugby volunteers through its ‘Volunteer Recognition Program’ by surprising five volunteer coaches with a surprise masterclass from England Head Coach Eddie Jones. Working with sport and entertainment agency Engine, Jones tuned in… Continue reading Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass
O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
O2 launched the latest iteration of its long-running ‘Wear the Rose’ activation platforms to boost national support for the men’s and women’s England Rugby teams ahead of the start of the opening round of the 2020 Six Nations. Launched on 1 February, the creative is based on an equal split of rugby players from… Continue reading O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
