UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: Telefonica
Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign
Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament. Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign
Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open
Movistar, a telco brand under the Telefonica umbrella, leverages the virtual reality trend with a real-world twist with an in-store prank leveraging Rafael Nadal’s ambassador role around the 2017 French Open. The stunt, amplified through a video carried across the brand’s digital and social channels, sees a Movistar representative fool consumers into thinking they… Continue reading Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open
