Movistar, a telco brand under the Telefonica umbrella, leverages the virtual reality trend with a real-world twist with an in-store prank leveraging Rafael Nadal’s ambassador role around the 2017 French Open. The stunt, amplified through a video carried across the brand’s digital and social channels, sees a Movistar representative fool consumers into thinking they… Continue reading Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open
