On 1 April, rapidly growing sportswear brand Gymshark teamed up with @grimegran for a prank partnership to launch a new perfume called ‘Shaker Fermenté’: its first ever fragrance which ‘bottles the quintessential gym experience’. Positioning itself as ‘the global leader in activewear’ and reinforcing its brand personality, the comic product is pitched as the fragrance… Continue reading Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)
Tag: Prank
Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)
If you are a pet owner who wants to go to the gym, but don’t want to leave your dog at home then Gymbox has a solution – ‘Gymbark’. The London based chain of health clubs introduced Gymbarx as ‘a dog-only fitness class for members’ canine friends to attend while their owners hit the treadmill… Continue reading Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)
Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Chelsea FC forward Timo Werner is pranked by teammates Mason Mount and Jorginho for a new Yokohama digital-first, stunt-style viral running under the title ‘Yokohama Commercial Prank’ The tyre company’s comic campaign sees the midfielders secretly prank and persuade the striker into cuddling a tyre, wear dubious outfits, make daft car noises and perform… Continue reading Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast
To promote the return of Peter Crouch’s BBC podcast, the former England footballer pranked his wife, Abbey Clancy, with a fake tattoo stunt. The stunt, developed in-house by BBC Creative, saw the former player ‘punk’ his wife by getting a fake tattoo – a deliberately rubbish image of him doing his famous ‘robot’ goal… Continue reading BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast
Red Bull ‘Special Delivery’ Prank Promotes Kris Bryant / Chicago Cubs Ltd Edition Snapchat Snapcode Cans
To leverage the start of the new Major League baseball season Red Bull has unveiled a new prank video, called ‘Special Delivery’, starring brand ambassador and Chicago Cubs star slugger Kris Bryant. Red Bull not only has a long running athlete endorser tie-up with Bryant, but it is also the official energy drink partner of… Continue reading Red Bull ‘Special Delivery’ Prank Promotes Kris Bryant / Chicago Cubs Ltd Edition Snapchat Snapcode Cans
Sponsor Joie Baby & Liverpool’s Salah Surprise Schoolkids In Anfield Commentary Stunt
20 local Liverpool school children, Egyptian striker Mohamed Salah and Liverpool FC worked with club sponsor Joie Baby on a joyful prank promotion celebrating the partnership between the Merseyside club and kids products brand. The stunt, which is the latest edition of the ‘Kop Kids: in association with Joie Baby’ series, sees a group… Continue reading Sponsor Joie Baby & Liverpool’s Salah Surprise Schoolkids In Anfield Commentary Stunt
Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Recently retired sprint superstar and UNICEF ambassador Usain Bolt fronted a smart social media PR stunt across his own personal platforms to promote Soccer Aid. The campaign mechanic was based around a classic ‘tease and reveal’ approach built around Bolt’s own Twitter and Instagram feeds and his Facebook page and. The ‘tease’ phase… Continue reading Usain Bolt’s Social media Soccer Club Signing Stunt Is Smart CSR PR For UNICEF & Soccer Aid
Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open
Movistar, a telco brand under the Telefonica umbrella, leverages the virtual reality trend with a real-world twist with an in-store prank leveraging Rafael Nadal’s ambassador role around the 2017 French Open. The stunt, amplified through a video carried across the brand’s digital and social channels, sees a Movistar representative fool consumers into thinking they… Continue reading Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open
Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Reigning MLB Most Valuable Player gets pranked by Hall Of Famer Greg Maddux in a Red Bull stunt that leverages the start of baseball Spring Training and its endorser deal with the Chicago Cubs third baseman. Four-time Cy Young Award winning pitcher Maddux catches the 2016 World Series winner off guard as he steps… Continue reading Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Team GB primary sponsor Nissan UK’s #DoItForUs sees the car company have some fun with its Olympic/Paralympic team activation by spoofing British sports stars with over-the-top, absurd sponsorship requests. Before they left for Brazil, the prank saw Nissan bring a team of GB stars together and filmed them on hidden cameras as they attempted… Continue reading Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
A new campaign from the official beer of the UEFA Champions League challenges football fans to the ultimate decision – watch the big match with your mates, or ditch them for a VIP ticket to the game. This is the dilemma Heineken offers to lifelong Roma supporter Simone in a new short film initially… Continue reading Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
Heineken’s #RunWithIt Sees Neil Back Prank Leinster Fans With A Surprise Stunt
Heineken’s #RunWithIt activation of the revamped European Rugby Champions Cup saw an Irish initiative aimed at surprising Leinster fans via a set-up stunt that began with a pretend leak of Neil Back’s phone number. With the objective of rewarding Leinster bravest and most committed fans, the beer brand created a set-up that aimed to… Continue reading Heineken’s #RunWithIt Sees Neil Back Prank Leinster Fans With A Surprise Stunt
