On 1 April, rapidly growing sportswear brand Gymshark teamed up with @grimegran for a prank partnership to launch a new perfume called ‘Shaker Fermenté’: its first ever fragrance which ‘bottles the quintessential gym experience’. Positioning itself as ‘the global leader in activewear’ and reinforcing its brand personality, the comic product is pitched as the fragrance… Continue reading Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)
