On 1 April, rapidly growing sportswear brand Gymshark teamed up with @grimegran for a prank partnership to launch a new perfume called ‘Shaker Fermenté’: its first ever fragrance which ‘bottles the quintessential gym experience’. Positioning itself as ‘the global leader in activewear’ and reinforcing its brand personality, the comic product is pitched as the fragrance… Continue reading Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)
Tag: Scent
DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
‘Love Love’ is an exclusive, limited-edition fragrance from DraftKings which is based on the smell of new tennis balls and leverages the 2022 US Open. Developed in partnership with VaynerMedia, the product-based marketing stunt – the first from the digital sports, entertainment and gaming company – leverages the 2022 US Open by offering a… Continue reading DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)
Ever wondered quite what the odour of your favourite NBA team smells like? Ever dreamed about your favourite players’ post-game hoop sweat scent? Well, wonder no more as your dreams have become real, as the NBA’s official automotive partner Kia is giving you a chance for your car to smell of the pungent… Continue reading Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)
Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy
In late August Procter & Gamble unveiled NFL super star Von Miller as the 2016 face of Old Spice and, as the new season kicked off in September, the advertising behemoth began rolling out a new campaign for its ‘Hardest Working Collection’ fronted by the Denver Broncos linebacker and Super Bowl 50 MVP. While… Continue reading Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy
