PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League. The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
Tag: Vayner Media
DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
‘Love Love’ is an exclusive, limited-edition fragrance from DraftKings which is based on the smell of new tennis balls and leverages the 2022 US Open. Developed in partnership with VaynerMedia, the product-based marketing stunt – the first from the digital sports, entertainment and gaming company – leverages the 2022 US Open by offering a… Continue reading DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
Integrated Budweiser MLB Activation Reminds Fans To #CallYourMom On Mother’s Day
A new Budweiser campaign, leveraging its rights as the official beer of Major League Baseball (MLB), is fronted by a team of ball players and celebrates each athlete ambassador’s personal MLB milestone and the fact that the first call each player made to celebrate that accomplishment was to mum. Because, according to Budweiser’s marketers,… Continue reading Integrated Budweiser MLB Activation Reminds Fans To #CallYourMom On Mother’s Day
Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
As Dwyane Wade plays the final game of his illustrious NBA career, the league’s official beer Budweiser celebrates his on-court success and pays tribute to his legacy of goodwill through an initiative called #ThisBudsFor3. Wade has been a role model and an inspiration to many through his multiple cause initiatives and ways of giving… Continue reading Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
