‘Love Love’ is an exclusive, limited-edition fragrance from DraftKings which is based on the smell of new tennis balls and leverages the 2022 US Open. Developed in partnership with VaynerMedia, the product-based marketing stunt – the first from the digital sports, entertainment and gaming company – leverages the 2022 US Open by offering a… Continue reading DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
