Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

AT&T, one of just five sponsors of The Masters, activated its tournament rights by building on its ‘Connecting Changes Everything’ marketing platform with new work fronted by actor Ben Stiller alongside golf ambassadors Jordan Spieth and Rose Zhang which showcases how the company’s technology helps free up time to be human. The leverage programme is… Continue reading AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split

General Electric (GE) leveraged the start of Major League Baseball (MLB)’s 2024 season with a campaign called #GEBeginsAgain which focused on the company’s legacy of innovation and highlighted its corporate split which sees the US corporate titan divide into GE Aerospace and GE Vernova. The integrated campaign, which was created by agency Giant Spoon and… Continue reading GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split

Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign

Rolling out from 25 March, hyping the 2024 season’s official 28 March ‘Opening Day’, Major League Baseball’s (MLB) annual new season marketing burst was spearheaded by a hero spot starring award-winning actor and baseball super fan Bryan Cranston. Last season, it was Cranston who helped introduce rule changes – including the pitch clock – and… Continue reading Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign

Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season

Corona, the Official Cerveza of Major League Baseball (MLB), invites fans to savour the thrill of MLB Opening Day through a new season sweepstakes campaign – fronted by athlete ambassadors Nick Castellanos and Fernando Tatís Jr – that also sets out to help fans mark the occasion with a day off. The digital-first initiative, from… Continue reading Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season

Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’

A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’

The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips

Following signing a multi-year official corporate partnership with the NCAA earlier in the month, The Home Depot leveraged its new rights around the 2024 NCAA Division 1 Men’s and Women’s March Madness through a Shaquille O’Neal fronted, multichannel ‘How To’ campaign which combines the tournament fandom with the satisfaction of DIY during the retailer’s most… Continue reading The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips

Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’

For its fourth year as a Corporate Partner of NCAA March Madness, Nissan aims to ensure everyone knows that ‘It’s Madness Season’ with a campaign that drives the tournament’s joyful mayhem – from the mascots and the fans, to the players and the official Nissan vehicles – all over the place. Based on the insight… Continue reading Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’

Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’

Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’

Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)

Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)