Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness

An off-beat ‘No Fibre, No Football’ campaign from UEFA EURO 2024 men’s championship official sponsor and DFB premium partner Deutsche Telekom takes a refreshing approach to activating an international football tournament which contrasts how people are and are not able to celebrate football depending on the availability of high-speed internet. Launched in early April, well… Continue reading Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness

Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever

Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever

Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign

As the Men’s 6 Nations came to an end, Guinness – the new title sponsor of both tournaments – championed the Women’s 6 Nations tournament through a poster, print and social ‘Six Nations Isn’t Over’ campaign. Objective The idea was informed by the insight that too many rugby fans assume the Six Nations is over… Continue reading Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign

KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days

April saw sponsor KFC team up with Auckland Transport (AT) to launch a branded ‘The Gravy Train’ to take Kiwi Blues fans from Britomart Station to Eden Park for Super Rugby games. The Gravy Train is the fast food giant’s first themed train delivery service and it activates the quick service chain’s partnership with Auckland’s… Continue reading KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days

Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation

An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation

Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign

Ahead of this summer’s 2024 UEFA Euro Championship – an international tournament known as the Euros – confectionary partner Mars Wrigley rolled out a pan-European campaign for its Snickers brand called ‘Own Goal’ fronted by Luka Modrić and Bukayo Saka and spearheaded by a playful, cinematic ad aimed at helping football fans steer clear of… Continue reading Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign

Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem

NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem

Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship

When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship