Tag: Grand Slam

Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner

Uber One worked with agency Special Group to serve up an integrated, comic campaign leveraging its Tennis Australia’s 2024 Australian Open partnership fronted by (re-mulleted athlete ambassador and tennis legend Andre Agassi. Rolling out from early January, this integrated activation ran across TV, BVOD, online video, OOH, radio, social media and online owned channels. The… Continue reading Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner

AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash

Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’.   Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash

Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open

Early June saw the United States Tennis Association (USTA) roll out a new summer campaign focusing on the next generation of tennis talent running under the tagline ‘Spectacular Awaits’.   Developed in harness with agency Dentsu Creative, the campaign promotes the upcoming US Open with a focus on the next generation of players and is… Continue reading Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open

DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open

‘Love Love’ is an exclusive, limited-edition fragrance from DraftKings which is based on the smell of new tennis balls and leverages the 2022 US Open.   Developed in partnership with VaynerMedia, the product-based marketing stunt – the first from the digital sports, entertainment and gaming company – leverages the 2022 US Open by offering a… Continue reading DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open

Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open

An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open.   The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open

AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis

The All England Lawn Tennis and Croquet Club (AELTC) – which runs The Championships, Wimbledon tournament – served up a 2021 tournament promotional campaign called ‘It’s A Wimbledon Thing’ which aimed to further building global engagement.   Launched on 14 June (two weeks ahead of the start of the tournament), the integrated #WimbledonThing initiative was… Continue reading AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis

Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends

Rolex, the official timekeeper of the 2021 Australian Open, celebrates the 2021 tournament through a digital campaign led by a spearhead spot paying tribute to the tournament and to all the athletes and organisations who now, more than ever, continue to bring out the best in sport.   Launched on 7 February ahead of the… Continue reading Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends

Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine

Channel Nine and Australian Open coverage sponsor Uber Eats launched a series of integrated, tongue-in-cheek campaign television commercials from the start of the tournament in a campaign called ‘Tonight, I’ll Be Eating…’   The creative is designed to work counter intuitively against the traditions of most sports advertising by initially seeming to be real-life moments within the live… Continue reading Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine

Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch

As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit.   As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch

Djokovic Fronts Australian Open Sponsor ANZ’s #HeadbandsForGood Cause

Leveraging spiking interest in the upcoming Australian Open, tournament associate sponsor ANZ has paired up with player Novak Djokovic to raise funds for charity World Vision on a funny fan picture driven donation initiative called #HeadbandForGood.   The tone is light-hearted, but the intention is serious in a campaign that pays homage to the tennis… Continue reading Djokovic Fronts Australian Open Sponsor ANZ’s #HeadbandsForGood Cause

BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’

BNP Paribas, the Official Main Partner of the French Open tennis tournament continues to activate around its fan-centric concept ‘We Are Tennis’.   For Roland Garros 2015, the initiative is being spearheaded by an online spot,     as well as with an array of socially-led content – such as   Quel entraînement ! Bravo… Continue reading BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’