Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Tag: Paris
Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’. The brand backed, multi-national programme is anchored by a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt. The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
On the morning of 28 September, hours ahead of the Champions League match between Paris Saint-Germain FC (PSG) and Manchester City FC, UEFA partner Adidas and the brand’s super star soccer ambassador Lionel Messi partnered on a campaign celebrating the sport which saw thousands of exclusive branded football dropped across the Ile-de-France region. The… Continue reading Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
French Running Store DISTANCE’s ‘Outlaw Runners’ Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign
On the night of 31 August, Boutique French running store DISTANCE enlisted a group of runners to run through the streets of Paris at full speed with the intention of being captured by the capital’s new speed cameras – the aim was to get caught and fined for breaking the city’s controversial new low speed… Continue reading French Running Store DISTANCE’s ‘Outlaw Runners’ Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign
Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Amazon Prime Video’s 360° promotional campaign around its Roland Garros official broadcast (shared with France Télévisions and Eurosport) which focuses on a package of 10 major evening session, early round matches and all games on the Simonne-Matthieu Court being broadcast exclusively on Prime Video and runs from the end of May through to Mid-June. … Continue reading Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Red Star FC’s Full Stadium Game Day Immersive Audio Experience
In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’. With its supporters, like so many other fans in world football, unable to attend games in person, the objective was to offer an immersive audio experience mirroring the emotions of a live match… Continue reading Red Star FC’s Full Stadium Game Day Immersive Audio Experience
‘Footeuses’ Documentary Shines The Spotlight On Female French ‘Concrete Footballers’
Following in the footsteps of the popular French documentaries ‘Concrete Football’ and ‘Ousmane’, comes a new initiative from Yard and Miles in the form of ‘Footeuses’: a documentary dedicated to women’s street football and urban female footballers in Paris. Extending the ‘Concrete Football’ docu-series, ‘Footeuses’ explores the female players’ reality – whether turning out… Continue reading ‘Footeuses’ Documentary Shines The Spotlight On Female French ‘Concrete Footballers’
Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Launched on 14 February, Valentine’s Day 2020 saw Oakley roll out a new phase of its ‘One Obsession’ brand campaign called ‘Love of Sport’: an integrated initiative which saw the brand declare its undying devotion to sport. The latest chapter in Oakley’s 2020 ‘One Obsession’ initiative, which is planned to culminate during the Tokyo… Continue reading Oakley Declares Its Passion & Devotion Via Valentine’s Day Via ‘Love Of Sport’ Campaign
Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core fans live of course. This is the insight and truth around which French side Red Star FC created its 2019 new kit campaign. The… Continue reading Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Another strand of Nike’s expansive, multi-phase and multi-market Women’s World Cup marketing programme sees the sportswear behemoth launch a custom in-store activation and digital tool which aims to enable supporters to create personalised posters of themselves as a soccer star. The customisable experiential initiative is installed in flagship stores in key cities – including in Amsterdam,… Continue reading Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack
As the French Open got underway, Andy Murray and Teddy Riner took part in a training session atop Paris’ La Grande Arche de La Defense for a photo shoot that formed the core of an Under Armour athlete ambassador activation. Continuing the brand’s ongoing #IWill concept, the world number one tennis player and the… Continue reading Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack
