Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’.   The brand backed, multi-national programme is anchored by  a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture

Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris.   The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture

AIA & Spurs – ‘Living Healthier, Longer & Better Lives’

To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’