Foot Locker Teams Up With A teams Of European Artists On Wearable Art Collection Collaboration

Foot Locker Europe’s ‘Wear More Art Spring 21’ campaign saw the sports shoe retailer work with Italian street artist Rediet Longo (known as RED) and British tattooist Jade Chanel to bring street art and tattoo culture to life by using iconic sneakers as a canvass.   The campaign was developed in collaboration with regular Foot… Continue reading Foot Locker Teams Up With A teams Of European Artists On Wearable Art Collection Collaboration

Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment

A new festive initiative from Foot Locker Europe called ‘Give To Get’ saw the sports retailer donate €30,000 to charity while rolling out a trio of creative-led partnership projects to reinforce the brand’s new social commitment and community solidarity, as well as its renewed focus on Gen Z.   The project focuses on the concept… Continue reading Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment

Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture

Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris.   The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture

Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot

Foot Locker Europe rolls out the second wave of work in its new ‘Shoes Don’t Change The World. You Do’ brand platform which is fronted by leading changemakers across the continent championing individuality and a more progressive future for their communities and for society.   The campaign encourages the younger generation to embrace and accept… Continue reading Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot