Foot Locker’s ‘Sneaker Season’ campaign, which launched on 5 July, seeks to add new sports footwear to the list of regular consumer summer stalwart purchases as its begins its annual push for back-to-school front-of-mind. The campaign, the first marketing work from the company’s new global creative agency of record Preacher which began working with… Continue reading Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign
Tag: Back To School
JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series
JD Sports took an unconventional approach to the usual back-to-school campaigns in Australia and New Zealand with a three-part, digital-first series featuring cameos from talented endorsers who starred in the sportswear retailer’s previous campaigns through 2022. Created by Andpeople and PUSH, the seasonal, branded content marketing burst primarily promoted new school shoes, caps and… Continue reading JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series
Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox
As part of its integrated, multi-strand back-to-school campaign, January saw Australian retailer The Athlete’s Foot launch a game on Roblox called ‘Fitopia’. The free online game leverages the traditional New Year exercise and health trend and seeks to bring the best parts of going back to school to life in a fun and educational… Continue reading Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox
Nike Kids Launches ‘Gym Ready, Pitch Ready’ Back-To-School Campaign Features Virgil Van Dijk & Family
Running under Nike’s ongoing ‘Never Stop Playing’ platform, the sportswear behemoth’s children subdivision rolled out a back-to-school campaign in mid-August fronted by athlete ambassador Virgil van Dijk and featuring a fulsome does of back garden family football fun. Working with agency Soursop, production outfit Kode and Director India Rose Harris, this Nike Kids campaign… Continue reading Nike Kids Launches ‘Gym Ready, Pitch Ready’ Back-To-School Campaign Features Virgil Van Dijk & Family
Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September. Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign
Late July saw Dick’s Sporting Goods throw open the doors to an interactive ‘School Of Sport’ space on Roblox to leverage the late summer back-to-school buying spree. Launched in the popular gaming and early metaverse platform Roblox, the ‘School of Sport’ focuses on blending sports and style and enables users to explore a branded… Continue reading Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign
Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot
Foot Locker Europe rolls out the second wave of work in its new ‘Shoes Don’t Change The World. You Do’ brand platform which is fronted by leading changemakers across the continent championing individuality and a more progressive future for their communities and for society. The campaign encourages the younger generation to embrace and accept… Continue reading Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot
Intersport Leverages Back To School In France Via New Football-Led ‘Offside’ Campaign
The end of August saw Intersport launch its latest French marketing campaign aimed at showing how practicing sport can change our lives for the better because of its emotional and social power to bring people together. The campaign which leverages the ‘back to school’ period, introduces an optimistic new vision summarised by a new… Continue reading Intersport Leverages Back To School In France Via New Football-Led ‘Offside’ Campaign
