JD Sports took an unconventional approach to the usual back-to-school campaigns in Australia and New Zealand with a three-part, digital-first series featuring cameos from talented endorsers who starred in the sportswear retailer’s previous campaigns through 2022. Created by Andpeople and PUSH, the seasonal, branded content marketing burst primarily promoted new school shoes, caps and… Continue reading JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series
