Tag: New Zealand

KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days

April saw sponsor KFC team up with Auckland Transport (AT) to launch a branded ‘The Gravy Train’ to take Kiwi Blues fans from Britomart Station to Eden Park for Super Rugby games. The Gravy Train is the fast food giant’s first themed train delivery service and it activates the quick service chain’s partnership with Auckland’s… Continue reading KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days

Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film

New Zealand based sportswear brand Canterbury celebrated 120 years of inspiring and supporting generations of athletes with a flagship anniversary brand film showcasing the apparel retailer’s sporting and cultural heritage. The film, titled ‘Canterbury of New Zealand: 120 Years’ seeks to capture the brand’s legacy and celebrate some of the most iconic moments: from sailing… Continue reading Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film

Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

Rugby Australia with New Zealand Rugby launched a new season hype and ticket drive campaign on 13 February promoting the 23 February new Super Rugby season kickoff with work spearheaded by a hero spot called ‘The Power Of The Pacific: There’s Something In The Water’. Strategically, the kickoff campaign highlights the regional nature of the… Continue reading Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal

To celebrate its ongoing sponsorship of the DHL Super Rugby Pacific competition, logistics and delivery behemoth DHL has introduced ‘The DHL Box Seat’ VIP match experience which offers its New Zealand customers a chance to ‘score the best seat in the house/stadium’. Teaming up with agency EightyOne and production company Supernormal (and Director Reagen Butler),… Continue reading DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal

ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa

Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that urges Kiwi business owners to ‘get their head in the game’.   The through-the-line campaign not only drives awareness of the sponsorship, but also sets out… Continue reading ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa

Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign

Rebel Sport, New Zealand’s largest sports apparel and equipment retailer and the an  official supplier of the New Zealand All Blacks 2023 Rugby World Cup supporters collection, promoted its partnership and the range through a press and in-store led campaign called ‘Light Fern: We’re Up For It’ that sought to drive sales and build support… Continue reading Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign

Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup

48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking players by staging a historic ‘ReMatch’.   Part of PUMA’s leverage programme around the 2023 FIFA Women’s World Cup, ‘ReMatch’ built on the June ‘1975 The OGs’ launch phase through… Continue reading Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup

Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman

Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman.  … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman

Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us

July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us.   Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us

Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament  and create excitement for football fans around the world.  … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’

FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’.   Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’