Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament and create excitement for football fans around the world. … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup
Tag: Mercado McCann
Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star. Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Argentine pay television sports channel TyC Sports (owned by Torneos and Clarín Group) teamed up with agency Mercado McCann to create a Tokyo 2020 TV commercial which brings to life the broadcaster’s commitment to uncovering the invisible stories behind every sporting victory. The spot’s Spanish title ‘Desahogo’ translate as ‘Relief’ in English and the… Continue reading TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Coca-Cola Russia 2018 Commercial Series Encourages Fans To ‘Be Ready’ For The World Cup
Long-time FIFA sponsor Coca-Cola continues to encourage and incentivise football fans to ‘Be Ready’ for Russia 2018 right up to the eve of kick-off with localised campaigns in specific target markets. Three of the commercials in the ‘Be Ready’ series of spots have been created in harness with Mercado McCann, Buenos Aires. Each ad… Continue reading Coca-Cola Russia 2018 Commercial Series Encourages Fans To ‘Be Ready’ For The World Cup
