Rebel Sport, New Zealand’s largest sports apparel and equipment retailer and the an official supplier of the New Zealand All Blacks 2023 Rugby World Cup supporters collection, promoted its partnership and the range through a press and in-store led campaign called ‘Light Fern: We’re Up For It’ that sought to drive sales and build support… Continue reading Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Tag: Clothing & Footwear
Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart. Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu – a runner originally from South Sudan looking to compete in Switzerland On sponsors long-distance runner Lobalu and leveraged to the ambassador tie-up by telling his story in a documentary short released… Continue reading Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible. Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’. The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France). The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’. Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing Field / ‘Joga Na Subida’. Brand research found that women’s sport in Brazil and around the world is often marginalised, usually underfunded and sometimes simply… Continue reading Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to get moving The campaign, created with agency Lampoon Group, sees the nation’s favourite reality renovation show foreman (widely known as ‘The Blockinator’) seek to encourage… Continue reading ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052. The sneaker, which is made of digital screens, powered by DRM OS and which can equip NFT based skins vials to change its looks, was virtually packaged… Continue reading Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
