Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible. Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Tag: World Test Championship
Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites. Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
