Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites. Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
