Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams. Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Tag: WhatsApp
WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
WhatsApp worked with National Basketball Association (NBA) superstar Giannis Antetokounmpo on a short film titled ‘Naija Odyssey’ which explores the importance of international communication connectivity and how WhatsApp has enabled the Greek/Nigerian hoops hero to reach his athletic potential abroad ‘while remaining true to his roots’. The four-chapter short is narrated by Antetokounmpo and his mother.… Continue reading WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
The final week of August saw Facebook parent company Meta release a metaverse focused campaign championing its support for East African professional cycling squad ‘Team Amani’: a 12-person team of male and female cyclists from several African countries (including Kenya, Rwanda, and Uganda) dedicated to promoting inclusivity and opportunity. ‘Amani’ means ‘peace’ in Swahili and this spirit shines… Continue reading Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the partnership through a campaign based around a customised hoodie featuring the ‘234’ international dialling code for Nigeria – his family’s homeland. The Meta-owned social app,… Continue reading WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’
Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites. Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Three’s debut campaign activating its new Chelsea FC shirt sponsorship was led by a virtual jersey launch in what agency Boys+Girls claimed was the world’s first AR shirt reveal. Developed in harness with the club, kit partner Nike and new Three agency Boys+Girls, the AR shirt launch marked the start of the telco’s club… Continue reading Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
#KhelKhushiyonKa – JSW Steel & Delhi Capitals
JSW Steel leveraged the IPL 2020 and its principal sponsorship of the Delhi Capitals to reach a broader and wider mass market demographic than its previous marketing through its social-first #KhelKhushiyonKa campaign – fronted by star player Rishabh Panti and including video series and fan contests – which gave fans a chance to celebrate, participate… Continue reading #KhelKhushiyonKa – JSW Steel & Delhi Capitals
Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
Chelsea Player Whatsapp Group ‘Chels Chat’ Video Showcases Stars Skills Over EPL Winter Break
A fresh fan initiative from Chelsea FC leveraging the Premier League’s first Winter Break and providing content for supporters missing their weekly football fix sees the club invite fans into the players’ group chat. To bring supporters closer to the stars and offer an insider perspective on the team’s break, the club launched ‘Chels Chat’… Continue reading Chelsea Player Whatsapp Group ‘Chels Chat’ Video Showcases Stars Skills Over EPL Winter Break
Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
A striking new Nike campaign in Mexico, called ‘Juntas Imparables/Together Unstoppable’, aims to boost physical activity by recruiting women to team up and participate in a six-week, app-based sports challenge. This parallel marketing campaign and brand event aim to unite the strength, confidence and passion of all Mexican women in order to demonstrate how… Continue reading Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
As the Emirates FA Cup’s third round fixtures kick-off in early January, The Football Association (The FA) unveiled a new team of creatives and influencers picked to promote the competition through the season across a dark social WhatsApp group. This hand-picked team of young and influential creatives were offered exclusive behind-the-scenes access to provide… Continue reading The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
