Canadian campaign from agency Droga5 sees Coors Light ‘Chill Train’ steams in to save Super Bowl Watch Parties to ‘bring chill’ across the country on Big Game Day. Canada’s Number One light beer in Canada, Coors Light, brings its famous beer train out of the retirement shed and back onto the tracks to deliver ‘chill’… Continue reading Coors Light ‘Chill Train’ Big Game Canadian Campaign
Tag: Droga 5
Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
The final week of August saw Facebook parent company Meta release a metaverse focused campaign championing its support for East African professional cycling squad ‘Team Amani’: a 12-person team of male and female cyclists from several African countries (including Kenya, Rwanda, and Uganda) dedicated to promoting inclusivity and opportunity. ‘Amani’ means ‘peace’ in Swahili and this spirit shines… Continue reading Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer
To mark National Beer Day, which in the USA fall on 7 April, Molson Coors launched a new running-led campaign called ‘Coors Beer Run’ which sees the brand give away 12-packs to consumers who complete (and track) a run in the shape of a ‘Coors Pure’ beer can. The week-long initiative promotes the launch of… Continue reading ‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer
NY Times Leverages US Open To Extend ‘Truth’ Campaign & Shine Light On The Sports Gender Gap
Building on its ongoing (and award-winning) ‘Truth’ marketing platform, The New York Times leveraged spiking interest in tennis in its home city around the 2019 US open by launching a campaign which shines a spotlight on the gender gap in sports Launched to coincide with the US Open semi-finals on 6 September, this campaign… Continue reading NY Times Leverages US Open To Extend ‘Truth’ Campaign & Shine Light On The Sports Gender Gap
Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
A powerful new social campaign from Chase leveraging its US Open partnership is fronted by Serena Williams and draws parallels between raising a child and winning a championship. Developed in harness with creative agency Droga5, the campaign rolled out to coincide with Williams, who is seeking a record 24th Grand Slam singles title, playing… Continue reading Chase Leverage US Open With Serena Williams ‘Win As A Mother And An Athlete’ Social Campaign
JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
Chase released a flagship film fronting its sponsorship of the 23018 US Open starring new mother Serena Williams as she goes back to work at the New York Grand Slam. The spot, helmed by Martin De Thurah, aims to explore Williams’ parallel duality as a nurturing mother and ferocious, fantastic athlete. The film,… Continue reading JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
ESPN has launched a new brand campaign, running globally across the ESPN Platform, anchored in the simple truth that ‘Life Needs Sports’. ‘Life Needs Sports’ aims to speak about how sports, at its best, serves as a powerful catalyst for bringing people together and forms an integral, important part of fans’ lives. The… Continue reading New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
Under Armour ‘Will Finds A Way’ Champions Hard Work Via 8 Ambassador Stories To Promote Training Range
Under Armour launched its latest brand campaign, ‘Will Finds A Way’, on 19 April with a focus on championing ‘the hardest worker in the room’ and promoting a new line of training gear. Fronted by endorser Dwayne ‘The Rock’ Johnson and featuring a team of eight brand athlete endorsers, the launch phase of this… Continue reading Under Armour ‘Will Finds A Way’ Champions Hard Work Via 8 Ambassador Stories To Promote Training Range
Under Armour’s Wild Cam Newton ‘Prince With 1,000 Enemies’ New NFL Season Spot
Inspired by ‘Watership Down’ and narrated by the NFL star’s mother, the latest Droga5 commercial for Under Armour leverages the new NFL 2016/17 season A slightly different and unusual commercial, when compared to previous Under Armour ads, NFL activity and sportswear marketing, the latest spot starring the Carolina Panthers quarterback continues the brand’s recent… Continue reading Under Armour’s Wild Cam Newton ‘Prince With 1,000 Enemies’ New NFL Season Spot
Newky Brown Ale Ambush Crashes The Doritos’ Big Game Ad Contest
Newcastle Brown Ale follows up last year’s ‘If We Made It’ Super Bowl ambush by crashing official snack partner Doritos 2015 consumer-created ‘Crash The Super Bowl’ campaign. Newcastle Brown Ale says it’ll do anything to get an ad into the Big Game except pay the $4m fee – even hijack an official NFL partner’s… Continue reading Newky Brown Ale Ambush Crashes The Doritos’ Big Game Ad Contest
