Canadian campaign from agency Droga5 sees Coors Light ‘Chill Train’ steams in to save Super Bowl Watch Parties to ‘bring chill’ across the country on Big Game Day. Canada’s Number One light beer in Canada, Coors Light, brings its famous beer train out of the retirement shed and back onto the tracks to deliver ‘chill’… Continue reading Coors Light ‘Chill Train’ Big Game Canadian Campaign
Tag: LL Cool J
JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
Chase released a flagship film fronting its sponsorship of the 23018 US Open starring new mother Serena Williams as she goes back to work at the New York Grand Slam. The spot, helmed by Martin De Thurah, aims to explore Williams’ parallel duality as a nurturing mother and ferocious, fantastic athlete. The film,… Continue reading JP Morgan Chase Activates US Open Sponsorship With Serena Williams’ ‘Mama Said Knock You Out’
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, the #BoldStage is the focus of the brand’s digital, interactive concert experiences. Looking like a massive vending machine, the stage reacts to consumer tweets using… Continue reading Doritos SXSW Consumer-Controlled 62ft #BoldStage
