Gold medal winning Team USA skater Apolo Ohno spearheads a new campaign leveraging the Winter Olympics that promotes Hershey’s Gold brand extension The short track speed skater, an eight-time Olympic medallist and the most-decorated Winter Olympic US athlete of all time, plays an over-the-top, deliberately exaggerated version of himself in the US chocolate giant’s… Continue reading Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
Tag: Snacking
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, the #BoldStage is the focus of the brand’s digital, interactive concert experiences. Looking like a massive vending machine, the stage reacts to consumer tweets using… Continue reading Doritos SXSW Consumer-Controlled 62ft #BoldStage
