Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, the #BoldStage is the focus of the brand’s digital, interactive concert experiences. Looking like a massive vending machine, the stage reacts to consumer tweets using… Continue reading Doritos SXSW Consumer-Controlled 62ft #BoldStage
Tag: SXSW 2013
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing strategy based around leveraging user-generated content in its marketing campaigns, the Mexican-based fast food chain has partnered with Passion Pit and Wildcat! Wildcat! to create a… Continue reading Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
