Activative’s best (and worst) practice guide to some of the stand-out sports marketing and sponsorship initiatives which set out to solve some of the strategic, tactical and creative challenges as live sport starts to emerge from the COVID-19 lockdown. How To Fill An Empty Football Stadium As lockdowns around the world start to… Continue reading COVID-19 SPORTS MARKETING SOLUTIONS
Tag: Trends
Super Bowl 52 Review: Key Trends & Tactics / Ad Winners & Losers
Despite a 7% TV ratings slip, the Super Bowl’s 103m average audience was one of the top 10 most viewed broadcasts in US history and ensured the NFL’s Big Game remains by far the year’s most watched show and the biggest sport and entertainment marketing platform in the world’s largest ad market (and the average… Continue reading Super Bowl 52 Review: Key Trends & Tactics / Ad Winners & Losers
NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
The start of the new football season sees several sponsors favour Snapchat led activation. From Tostitos ‘Lucky Bags’, through Pepsi’s ‘They Win, You Score’, to Bud Light’s ‘Custom Cans’ campaign, Snapchat campaigns abound. These are just three examples of sponsors running variations of the same social media leverage tactic: linking NFL-customised packaging to… Continue reading NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
Wimbledon > Activative’s Top 5 ‘Ground-Breaking’ Campaigns From The Championships
This might be the 140th Championships at Wimbledon – a tournament famous worldwide for its old school traditions- but its success is built on blending history and heritage with innovation and technology. The same goes for much of the tournament’s marketing: this year sees innovative, cutting edge and high-tech initiatives from the likes of… Continue reading Wimbledon > Activative’s Top 5 ‘Ground-Breaking’ Campaigns From The Championships
Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
Jordan brand celebrated its very own athlete endorser Russell Westbrook winning the NBA’s 2017 Most Valuable Player Award with an animated film called ‘Why Not 0?’ The cartoon creative’s title refers to Westbook’s well-known ‘0’ jersey number and the campaign itself is something of a mathematical musical ode. The Nike-owned brand bought the… Continue reading Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
March Madness 2017 Spawns Social Media Brackets & Marketing Madness
March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate fan base it is little wonder then that it generates cumulative ad spend worth $1.25bn. The 2017 NCAA Division 1 Men’s College Basketball Championships, which… Continue reading March Madness 2017 Spawns Social Media Brackets & Marketing Madness
Australian Open Activation Offers Early Insights Into 2017 Leverage Trends
From classic sponsor campaigns by major partner Kia and official bookie William Hill, to innovative activations like ANZ’s immersive VR ‘Breakpoint‘ experience, vitamin sponsor Blackmore’s AI ‘Well Bot’ and payments partner MasterCard’s ‘Tap Tennis’ game and ‘Happiness Metre’, plus athlete ambassador work like the Serena Williams led #DoItForYourself social spot series from Berlei, The Australian… Continue reading Australian Open Activation Offers Early Insights Into 2017 Leverage Trends
Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series
As the Chicago Cubs and Cleveland Indians battled it out in the 2016 World Series, Major League Baseball sponsors, club partners, broadcast alliances and advertisers leveraged goat-related curses, sports superstitions and record title droughts in their rush to market around this historic Fall Classic. We don't believe in curses. We believe in Chicago. Join… Continue reading Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series
15 Standout Women’s Sport Campaigns: Brand Ads, Sponsorship Activation & Property Owner Marketing
Women In Sport Week is an opportunity for those involved with playing, delivering, leading or working in sport to celebrate, raise awareness and increase the profile of women’s sport across the UK. We back the initiative by showcasing contemporary trends through 15 of our favourite standout 2016 female sport campaigns from property owners, governing… Continue reading 15 Standout Women’s Sport Campaigns: Brand Ads, Sponsorship Activation & Property Owner Marketing
NFL 2016/17 Season Kick-Off > Sponsorship & Advertiser Overview > 6/7 Activation/Ad Trends, Tactics & Campaigns
Amid the Colin Kapernick ‘kneel for the national anthem’ #BlackLivesMatter linked protest, an attempt to start a boycott NFL sponsors movement, plus the ongoing #GoodellMustGo anti domestic violence campaign and some negative analysis of early season viewing figures, the NFL has begun its new season amidst much scrutiny. The first two weeks of the… Continue reading NFL 2016/17 Season Kick-Off > Sponsorship & Advertiser Overview > 6/7 Activation/Ad Trends, Tactics & Campaigns
Euro 2016 Trends > Key Strategies, Tactics & Tech
1: National Stereotypes & Country Clichés Sponsor spots and ambush ads built on national stereotypes and country clichés are alive and well in Euro 2016 marketing: with the English, French, Germans and Scots all getting the caricature commercial treatment. While FA partner Mars’ #Believe sees English mounted knights, tea ladies and corgis storm… Continue reading Euro 2016 Trends > Key Strategies, Tactics & Tech
