RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns

The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns

Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme

France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation.   Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors.   The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme