The start of the new football season sees several sponsors favour Snapchat led activation. From Tostitos ‘Lucky Bags’, through Pepsi’s ‘They Win, You Score’, to Bud Light’s ‘Custom Cans’ campaign, Snapchat campaigns abound. These are just three examples of sponsors running variations of the same social media leverage tactic: linking NFL-customised packaging to… Continue reading NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
Tag: Tactics
RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
Amidst the rugby union juggernaut that is the RBS 6 Nations Championship, rugby brands not directly associated with this blockbuster tournament are facing one of the industry’s standard strategic dilemmas: should they attempt to leverage increased interest in the sport associated with its dominant property via ambush work, or should they go dark in terms… Continue reading Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
NFL 2016/17 Season Kick-Off > Sponsorship & Advertiser Overview > 6/7 Activation/Ad Trends, Tactics & Campaigns
Amid the Colin Kapernick ‘kneel for the national anthem’ #BlackLivesMatter linked protest, an attempt to start a boycott NFL sponsors movement, plus the ongoing #GoodellMustGo anti domestic violence campaign and some negative analysis of early season viewing figures, the NFL has begun its new season amidst much scrutiny. The first two weeks of the… Continue reading NFL 2016/17 Season Kick-Off > Sponsorship & Advertiser Overview > 6/7 Activation/Ad Trends, Tactics & Campaigns
Euro 2016 Trends > Key Strategies, Tactics & Tech
1: National Stereotypes & Country Clichés Sponsor spots and ambush ads built on national stereotypes and country clichés are alive and well in Euro 2016 marketing: with the English, French, Germans and Scots all getting the caricature commercial treatment. While FA partner Mars’ #Believe sees English mounted knights, tea ladies and corgis storm… Continue reading Euro 2016 Trends > Key Strategies, Tactics & Tech
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
