In the football off-season, many Madison Avenue marketers turn to the NFL Draft and broadcasters ABC and ESPN have sold out the 2019 three-day Nashville event’s entire ad inventory at an average 30-second slot price in the mid-$100,000 range. Not that surprising considering last year’s Draft – across ESPN, Fox and the NFL Network –… Continue reading The 2019 NFL Draft Marketing Boom Offers Sports Marketers Experimental Activation Opportunities
Tag: Overview
Super Bowl LIII: The Stand-Out Social Media Marketing
The social activity leveraging this year’s Super Bowl felt about as flat as the game itself. In terms of brand work, probably the smartest piece of social was a single tweet by Mercedes-Benz which was mystifyingly deleted shortly after it was posted. Fans and consumers didn’t offer that much more than the brands… Continue reading Super Bowl LIII: The Stand-Out Social Media Marketing
Super Bowl LIII: The Best Of The Big Game Commercials
The Super Bowl, the Women’s Bowl, the Fear Of Robots Bowl, however you choose to describe it most marketers agree when it comes to the marketing around this year’s Big game it was more a case of the Mediocre Bowl. Sadly, 2019 saw a fairly dull set of Big Game commercials ran in parallel… Continue reading Super Bowl LIII: The Best Of The Big Game Commercials
US Open 2018 > A New Era For The USTA NY Grand Slam, But Serena Williams Activation Still Stands Out
Despite a new logo, a USTA 50th Anniversary ‘Built For Glory‘ campaign, new (OTT) UK broadcaster in Amazon Prime, a new court, new rules, the first tennis match in space and some strong work from sponsors such as Amex, Evian and Rolex, an admirably ambitious Billie Jean King led #HereToCreateChange initiative from Adidas, plus USTA… Continue reading US Open 2018 > A New Era For The USTA NY Grand Slam, But Serena Williams Activation Still Stands Out
2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing and sponsorship innovation. Brands leveraged their sponsorship of the All-Star Weekend with a mixture of immersive spaces, pre- and post-game experiences. Here are our… Continue reading 2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
Super Bowl 52 Review: Key Trends & Tactics / Ad Winners & Losers
Despite a 7% TV ratings slip, the Super Bowl’s 103m average audience was one of the top 10 most viewed broadcasts in US history and ensured the NFL’s Big Game remains by far the year’s most watched show and the biggest sport and entertainment marketing platform in the world’s largest ad market (and the average… Continue reading Super Bowl 52 Review: Key Trends & Tactics / Ad Winners & Losers
NFL Sponsor Spots Seek To Unite A Divided Nation With Silly Slapstick Football Comedy
In a divided USA – troubled by politics, equality issues and disasters – NFL sponsors are turning to comic commercials to unite the nation around the a new season for the country’s biggest sports league. After all, despite the ratings dip, the racially charged player protests and the brain injury scandal, the NFL is still… Continue reading NFL Sponsor Spots Seek To Unite A Divided Nation With Silly Slapstick Football Comedy
Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
The big bucks, huge hype fight between undefeated boxer Floyd Mayweather and mixed martial arts champion Conor McGregor – held in Las Vegas on 26 August – offered brands a chance to leverage a global entertainment event blending stars, styles and sports codes which drew plenty of media and PR coverage, plus huge pay-per-view TV… Continue reading Mayweather vs McGregor: Challenger Brands, Short-Term Tactics & Ringside Stunts.
Ahead Of The Big Fight > A Bevy Of Brands Bet That Anthony Joshua Is Boxing’s Next Big Thing
As British heavyweight Anthony Joshua takes on Wladimir Klitschko in front of 90,000 fans at Wembley Stadium on 29 April, his sponsors seek to capitalise on a man they are backing to become one of world sport’s biggest stars. Win, lose or draw, Joshua will trouser a cool £15 million from the fight, but his… Continue reading Ahead Of The Big Fight > A Bevy Of Brands Bet That Anthony Joshua Is Boxing’s Next Big Thing
Formula One > The Future Starts Now
A new future for Formula One, or the same old-school sport simply repackaged by new owners? Following Liberty Media’s $8bn takeover, this is the core debate at the centre of new season activation starting at the 2017 Australian Grand Prix in Melbourne. While official F1 beer Heineken seemed to mix the new and… Continue reading Formula One > The Future Starts Now
RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
It’s by far the biggest annual event in the jump racing calendar – a blockbuster property that outshines everything else the sport has to offer in betting revenue, ticket sales, TV viewers and commercial partnerships – but a quick glance at some of the 2017 meeting’s marketing raises questions about just who the target audience… Continue reading Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
