A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Tag: Jump Racing
Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
It’s by far the biggest annual event in the jump racing calendar – a blockbuster property that outshines everything else the sport has to offer in betting revenue, ticket sales, TV viewers and commercial partnerships – but a quick glance at some of the 2017 meeting’s marketing raises questions about just who the target audience… Continue reading Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
