Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner The Jockey Club and Bath-based agency Thisaway. Previously The Grand National had largely been branded, marketed and promoted via the The Jockey Club’s umbrella visual identity, but for… Continue reading Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Tag: Aintree
Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
