Mid August saw Unibet launch a new campaign, called ‘Wanna Bet’, fronted by sports stars Schwarzer and Whittaker and featuring a string of everyday Australians making casual bets with family, friends or work colleagues. The initiative, which was developed in tandem with Ninth Wave and the P2 Content Agency, is spearhead by a pair… Continue reading Socceroo Schwarzer & UFC star Whittaker Front Unibet’s New ‘Wanna Bet’ Campaign In Australia
Tag: Brand Ambassadors
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles
The ICC World Twenty20 official broadcaster Star Sports is promoting its upcoming tournament coverage with a multi-phased new ‘superstition’ campaign called ‘Taiyaari Kar Lo’. The campaign, using the related hashtags (#Taiyaari) and #HDKiTaiyaari, essentially has been built in three phases: the first was a teaser strand late last year, the second focused on India… Continue reading Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles
L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
L’Oréal Paris is activating its red carpet rights and broadcast sponsorship of the 2016 Golden Globes by launching #WorthSaying – a campaign to fuel a cultural shift and encourage women on the carpet (and off it) to speak about what they truly believe is actually worth saying. In other words, a campaign to combat… Continue reading L’Oreal’s #WorthSaying Golden Globes Campaign Fights Red Carpet Sexism
NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players
Leveraging the September start of the new NFL season, NFL mobile and app partner Verizon has rolled out a set of new TV commercials featuring NFL players that continue the brand’s ongoing ‘Better Matters’ campaign. The new spots from the official wireless service provider of the NFL, which all offer some form of ‘operative… Continue reading NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Heineken’s live launch of its Rugby World Cup 2015 campaign used 3D digital projection to light up London’s stunning Somerset House and turn it into a ‘virtual’ rugby stadium. Dynamic rugby stadium images, in Heineken’s signature green brand colour, were projected on to the walls of the historic building. The projection was initiated… Continue reading Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Under Armour Continues Commitment & Training Trend With New ‘Rule Yourself’ Campaign
Late August sees Under Armour roll out a new US campaign – ‘Rule Yourself’ – featuring some of its biggest athlete endorsers and focusing on self discipline. The initiative is led by a TV spot called ‘Anthem’ and the creative – fronted by several of the sports-brand’s biggest ambassadors in Patriots quarter back Tom… Continue reading Under Armour Continues Commitment & Training Trend With New ‘Rule Yourself’ Campaign
Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
Adidas new multi-phase ‘Create Your Own Game’ campaign urges individuals to aspire to make something new themselves rather than wallow in superstar idolatry The sports brand aims to put the focus firmly on individuals not stars – on the consumer rather than the celebrity endorser – with messages built around encouraging them to forge… Continue reading Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs. These young Rhode Island filmmakers (and best friends) travel to Los Angeles to meet and interview athletes, coaches, and supporters all aiming to achieve their personal… Continue reading Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
‘Countdown To The Open’ Launches Mercedes-Benz Branded Golf Video Series
German car giant Mercedes-Benz set the stage as an official patron of The Open with the launch of a new film to build excited around the 2015 tournament as it returns to the home of golf at St Andrews. ‘Countdown to The Open’ showcases stunning Scottish scenery, explores the contours of the Old Course,… Continue reading ‘Countdown To The Open’ Launches Mercedes-Benz Branded Golf Video Series
