The second half of August saw the Australian sports betting brand Unibet roll out a new, multi-platform campaign which revolves around the idea that all sports have their own unique language that is both spoken and often only understood by true fans and punters. Developed in harness with AnalogFolk Sydney, the campaign includes the… Continue reading Unibet Australia Launches Language Led ‘It Pays To Speak Sport’ Brand Campaign
Tag: Unibet
Socceroo Schwarzer & UFC star Whittaker Front Unibet’s New ‘Wanna Bet’ Campaign In Australia
Mid August saw Unibet launch a new campaign, called ‘Wanna Bet’, fronted by sports stars Schwarzer and Whittaker and featuring a string of everyday Australians making casual bets with family, friends or work colleagues. The initiative, which was developed in tandem with Ninth Wave and the P2 Content Agency, is spearhead by a pair… Continue reading Socceroo Schwarzer & UFC star Whittaker Front Unibet’s New ‘Wanna Bet’ Campaign In Australia
UniBet Australian ‘Calculated Man’ Content Series Reveals Australian Sports Star Stat Secrets
A new four-part content series from bookie brand UniBet unveils some of the secrets of success of a set of Australian sports icons. This new ‘The Calculated Man’ content series, via HooZu, sees the international bookmaking business UniBet aim to showcase its platform’s market leading athlete statistics and historical data. Created by HooZu… Continue reading UniBet Australian ‘Calculated Man’ Content Series Reveals Australian Sports Star Stat Secrets
Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience
Unibet’s strategy for leveraging UEFA Euro 2016 was a content led, YouTube focused approach in the form of a campaign called #LuckIsNoCoincidence. The intent behind the campaign strategy was to wrong-foot the opposition to achieve a competitive advantage by turning conventional betting marketing on its head While its competitors invested heavily in major… Continue reading Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience
