In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
Tag: Tablets
Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
August saw Sziget Festival mobile partner Telekom connect the music extravaganza to a global audience through its Festival Buddies – branded and connected tele-presence bots. Telekom, Hungary’s leading mobile operator, worked with agency DDB Budapest to activate its festival sponsorship by introducing a friendly, tech-up device that allows people around the world to attend… Continue reading Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
Samsung & Trek’s #RideFor ‘We Are Greater Than I’ Spot Leverages Tour de France
To activate its partnership with Trek Factory Racing and leverage Tour De France fever, Samsung Mobile has created a film to celebrate professional cycling’s hard working domestiques – those who sacrifice and suffer and who #ridefor the greater good of their team. The idea is based around reflecting and embodying Samsung Mobile’s current ‘We… Continue reading Samsung & Trek’s #RideFor ‘We Are Greater Than I’ Spot Leverages Tour de France
Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
Perhaps the stand out strand of Samsung marketing at this year’s Oscars was the product placement in-show stunt that saw host Ellen Degeneres use a Note 3 device to shatter Twitter records by live posting a celebrity-fuelled selfie. The real time, multi-star placement did what it set out to do – become the most… Continue reading Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
