August saw Sziget Festival mobile partner Telekom connect the music extravaganza to a global audience through its Festival Buddies – branded and connected tele-presence bots. Telekom, Hungary’s leading mobile operator, worked with agency DDB Budapest to activate its festival sponsorship by introducing a friendly, tech-up device that allows people around the world to attend… Continue reading Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
Tag: Remote Control
Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
Led by a phased series of on-air promotions that aim to mix ‘edgy and tecchy’ and ‘reverence’ and supported across multiple media platforms, Fox Sports’ claims its $15m US Open campaign is ‘the biggest promotional push in the history of golf’s US Open’ The official broadcaster’s multifaceted marketing blitz ran before and during the… Continue reading Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
