Late September see Paris Saint-Germain FC launch a new official club app, called ‘FANSPARC’, which uses virtual reality technology to offer supporters an immersive experience within its Parc des Princes stadium. Described as a ‘new-generation app’, it aims to enable PSG fans right across the globe to create a personalised avatar (in club colours… Continue reading PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App
Tag: Interaction
Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’. Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
August saw Sziget Festival mobile partner Telekom connect the music extravaganza to a global audience through its Festival Buddies – branded and connected tele-presence bots. Telekom, Hungary’s leading mobile operator, worked with agency DDB Budapest to activate its festival sponsorship by introducing a friendly, tech-up device that allows people around the world to attend… Continue reading Telekom’s On-Site ‘Festival Buddy’ Bots Live Link Home Users To Festivalgoers
Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is to keep festivalgoers primped all weekend-long – no matter the music or the weather. The festival’s official beauty sponsor has created a free brand experience… Continue reading Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending
Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Heineken is rebooting last season’s Champions League #ShareTheSofa social activation with #ChampionTheMatch – a fresh matchday and in-game campaign. UEFA’s official beer brand has launched its 2015 Champions League activity with a dynamic 90-second global TV spot, called ‘The Match’, exploring just how far a fan will go to see a big game. … Continue reading Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’. Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
