Benfica shirt sponsor Emirates activated its new rights with a pre-game, on-pitch live stewardess stunt based around a fun take on an airline safety video. As 65,000 Benfica fans in the Estádio da Luz eagerly awaited the Lisbon derby kick off against rivals Sporting Lisbon, eight Emirates cabin crew assembled in the centre circle… Continue reading Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
Tag: Pre-Game
Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Heineken is rebooting last season’s Champions League #ShareTheSofa social activation with #ChampionTheMatch – a fresh matchday and in-game campaign. UEFA’s official beer brand has launched its 2015 Champions League activity with a dynamic 90-second global TV spot, called ‘The Match’, exploring just how far a fan will go to see a big game. … Continue reading Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Chevrolet’s Pre-Game ‘Spoof Power Outage’
At the very moment the USA’s biggest TV audience in history was settling down to watch the Super Bowl, Chevrolet’s final pre-game spot faked a TV power outage. A brave move from the brand and agency BBDO – even for a commercial whose message urged consumers to buy the new Chevy Colorado truck that… Continue reading Chevrolet’s Pre-Game ‘Spoof Power Outage’
