Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Tag: Champions League
Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers driving the future of football both on and off the pitch. Led by footballers and supported by stars from music, art, fashion and entertainment, the… Continue reading High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
UEFA & Adidas Unveil #Istanbul21 Champions League Anniversary Ball
The 15 February saw UEFA and official supplier adidas unveiled a special anniversary edition of the official UEFA Champions League match ball: which will be used for the remaining knockout fixtures in the competition and at the 2021 final in Istanbul. The ball’s new design celebrates the 20th anniversary of the competition’s ‘starball’ design… Continue reading UEFA & Adidas Unveil #Istanbul21 Champions League Anniversary Ball
UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and running under its #LaysUnited football brand platform which is based on uniting fans and bringing joy to people around the world through football. The campaign… Continue reading UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season. By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special
6 August saw official UEFA Champions League partner Hotels.com leverage the tournament restart through a multi-market activation – spanning media, PR and experiences – built around encouraging fans to watch the final stages of the competition from somewhere special this year. The initiative, developed in harness with agency Octagon, sets out to help football… Continue reading ‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator
For the 2018 Champions League Final, UEFA’s official tournament automotive partner Nissan created a robot called ‘Pitch-R’ – a spatial and sculptural football-focused brand installation and experience creator. Territory: Global Agency: TBWA\G1 Paris, UNIT9 London, Nissan Football Lab Objectives Nissan, an automotive brand focused on technology through its ‘Intelligent Mobility’… Continue reading ‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator
Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. Football’ campaign that aims to connect art with sport to bring the beautiful game to life both on and off the pitch. The 360-degree creative… Continue reading Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Nissan ‘Get There With Ginola’ Fan Created Content Competition Kicks Off UEFA CL Final Campaign
As Europe’s football league’s reach a climax, UEFA sponsor Nissan refocuses its attention on the Champions League Final with a social media supporter engagement initiative called #GetThereWithGinola that spans fan created content and a once-in-a-lifetime competition experience. The rights holder’s official automotive partner’s ‘Get There With Ginola’ campaign offers fans an opportunity to go… Continue reading Nissan ‘Get There With Ginola’ Fan Created Content Competition Kicks Off UEFA CL Final Campaign
