Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Tag: Hotels
Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium into ‘Stamford Beach’ for a VIP event which saw the pitch turned into a tropical island. The stunt included a sandy beach and tiki bar… Continue reading Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series
The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League sponsorship which sets out to inspire soccer supporters to start planning their next trip to an away game. Launched as the tournament’s quarter finals got… Continue reading Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series
‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special
6 August saw official UEFA Champions League partner Hotels.com leverage the tournament restart through a multi-market activation – spanning media, PR and experiences – built around encouraging fans to watch the final stages of the competition from somewhere special this year. The initiative, developed in harness with agency Octagon, sets out to help football… Continue reading ‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special
Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
With the 2020 Olympics postponed, International Olympic Committee (IOC) and International Paralympic Committee (IPC) partner Airbnb and a team of athlete endorsers will host a five-day virtual summer festival featuring more than 100 Olympic and Paralympic experiences and Japan excursions. While fans will have to wait until summer 2021 to watch their Olympic and Paralympic heroes… Continue reading Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
Hotels.com Partners With Cantona For UEFACL Campaign To Encourage UK Fans To Be Cultured
Forget kebabs, pubs and full English fry ups, Eric Cantona and Hotels.com have launched a guide to being the perfect travelling fan ahead of the UEFA Champions League Final in Madrid. As supporters of Tottenham Hotspur FC and Liverpool FC descend on Madrid for the all English 2019 UEFA Champions League Final on 1… Continue reading Hotels.com Partners With Cantona For UEFACL Campaign To Encourage UK Fans To Be Cultured
Accor Welcome Video Announces New Multi-year Shirt Sponsorship With French Champions PSG
Global hotel chain Accor announced its new shirt sponsorship deal with French champions PSG with a ‘Welcome’ video featuring members of the team on the club’s training ground called ‘ALLxPSG’. Accor’s Live Limitless (ALL) lifestyle loyalty programme will replace previous shirt sponsor Emirates (who announced it would not be renewing its partnership in… Continue reading Accor Welcome Video Announces New Multi-year Shirt Sponsorship With French Champions PSG
GRAMMYS Revival: 2012 Activation Snapshot
Traditional media channels posted record breaking numbers for the 2012 GRAMMYs. Building on last year’s record 26.6 million viewers, the rights and media owners saw brands and sponsors battle to become part of the 2012 show. CBS, which broadcasts the awards live in surround sound and HD, sold out it ad inventory weeks in advance.… Continue reading GRAMMYS Revival: 2012 Activation Snapshot
