Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: Payments
Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup
Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme. Developed in harness with Sydney based creative studio T&DA, ‘Visa Freestyler’ is an interactive football juggling/keepy-uppy game: powered by Meta’s Infinite Window technology, it provides a fun… Continue reading Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup
Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Mastercard literally took the game to new heights by setting a Guinness World Record for the ‘Highest Altitude Game of Football On A Parabolic Flight’ with a brand stunt fronted by soccer legend Luis Figo and a diverse football team from across the Middle East, Europe and Latin America. As football fever began to… Continue reading Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear. The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Mastercard athlete ambassadors Bryan Habana and Dan Carter paid a surprise visit to pirates Women’s Rugby as part of the payment’s brand’s ongoing programme of supporting women in sport through its umbrella ‘Start Something Priceless’ global platform. Timed to leverage spiking interest in the sport ahead of the autumn’s Rugby World Cup in Japan,… Continue reading Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Launched as the US Women’s National Team kicked-off its France 2019 journey against Thailand, the #OneNationOneTeam campaign shines the spotlight on some of the more gruelling and challenging moments the players have endured to get to where they are today. The campaign, which activates Visa’s new five year US Soccer Federation sponsorship and which… Continue reading With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Early May saw Visa unveil its global ‘One Moment Can Change the Game’ France 2019 marketing campaign which focuses on empowerment and acceptance and is based around the meaningful moments women are creating on and off the pitch (from stadiums to start-ups) and how these can influence the next generation. As the Official Payment Services… Continue reading Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
A new multi-strand Australian Open activation programme from official payments partner Mastercard asks all Aussies to pick up a racquet and rally together. Tennis maintains your health, fitness and relationships so there is no better way to rekindle friendships than through a sport that's proven to boost social connectedness. Let the Australian Open inspire… Continue reading Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
The NBA’s Phoenix Suns Pen A Patch Partnership With PayPal Which Becomes Its Official Payment Partner
Early October saw the Phoenix Suns sign a patch partnership with PayPal which sees the global online payments system become the official payment partner of the NBA franchise. The multi-year sponsorship tie-up with the San Jose (California) based company deal doesn’t just include the Suns, but also sees both the Arizona city’s WNBA side… Continue reading The NBA’s Phoenix Suns Pen A Patch Partnership With PayPal Which Becomes Its Official Payment Partner
Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
American Express’ integrated 2018 US Open activation programme serves up a blend of member benefits, fan experiences and adverts and opened with a lead commercial starring athlete endorser and former champion Venus Williams. The ‘Before The Roar’ spot, which launched on 14 August (two weeks ahead of the tournament’s 27 August start), fronts a… Continue reading Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
