Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Tag: Disability
New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
England Football, The Football’s Association’s national team sub-brand, rolled out a new episode in its ongoing ‘This Is Football’ series starring England Cerebral Palsy star Liam Irons and young grassroots player Dylan to champion the 2022 IFCPF Cerebral Palsy World Cup (which is taking part in Barcelona between 27 April and 16 May). The spot… Continue reading New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access
In October, sports retailer Decathlon revamped the International Symbol of Access – created in 1968 as an icon to represent all people with disabilities – to showcase diversity in sport across Canada. The Canadian symbols project, called ‘Ability Signs’ and developed in harness with agency Rethink, reimagined the globally recognised wheelchair signage showcasing the… Continue reading Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access
ONCE ‘Every Day, New Champs’ Disability Sports Campaign Champions Equality, Teamwork & Trust
A powerful Spanish campaign by lottery brand ONCE, led by a TVC called ‘Every Day, New Champs’, focuses on its support for disability sport and focuses on teamwork, trust and solidarity as the best capacities to overcome barriers. Launched on 10 February and created by agency Ogilvy Spain, the hero spot was directed by Javier Fesser.… Continue reading ONCE ‘Every Day, New Champs’ Disability Sports Campaign Champions Equality, Teamwork & Trust
Paddy Power Activatives Around New Soccer Season Via ‘Away Day Footy Fan’ Cause Campaign
Paddy Power is leveraging the start of the new football season with a new campaign celebrating the commitment of a disabled football fan travelling to an away match. The campaign is spearheaded by a new spot, called ‘Away Day Footy Fan’, which follows a man overcoming jammed full carriages and supporter stampedes as he… Continue reading Paddy Power Activatives Around New Soccer Season Via ‘Away Day Footy Fan’ Cause Campaign
Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
To coincide with the start of the Paralympics, Mars is rolling out a new Maltesers campaign that champions diversity and disability and leverages the £1m of free advertising that it won when it scooped Channel 4’s ‘Superhumans Wanted’ prize. Running under the brand’s ongoing ‘Look On The Light Side’ idea, a set of three… Continue reading Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme
‘Changing Lives Through Sport’ is not just the philosophy behind the not-for-profit Leeds Rhinos Foundation but also the subject of an emotional new film showcasing the club-linked charity’s work. Directed by Jason Fisher-Jones, it is fronted by Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan and captures how the lives of children and adults… Continue reading Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme
