To coincide with the start of the Paralympics, Mars is rolling out a new Maltesers campaign that champions diversity and disability and leverages the £1m of free advertising that it won when it scooped Channel 4’s ‘Superhumans Wanted’ prize. Running under the brand’s ongoing ‘Look On The Light Side’ idea, a set of three… Continue reading Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
