Tag: Not For Profit

LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign

LFP and the LICRA launched a new jersey in March to spearhead their joint CSR nationwide campaign against racism and antisemitism in French football   The ‘Football Contre Le Racisme Et L’Antisémitisme’ project was a joint venture between LFP (the Professional Football League in France which governs Ligue 1 Uber Eats and Ligue 2 BKT)… Continue reading LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign

Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones

As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones

Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand

Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh.   WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand

Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’

To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence.   To create the campaign, NFP teamed up with Portland based design and strategy agency Nemo Design to promote and drive awareness around SWB’s work with… Continue reading Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’

Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign

Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand.   Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign

Man City & Xylem ‘Closer Than You Think / Closer To Home’ Campaign Targets Global Water Challenges

Manchester City and water tech provider partner Xylem have launched a new cause campaign called ‘Closer Than You Think’ that aims to educate football fans on the risks posed by water complacency.   The campaign, created in tandem by sports agency Lagardère Plus, aims to showcase how all country around the world faces serious and… Continue reading Man City & Xylem ‘Closer Than You Think / Closer To Home’ Campaign Targets Global Water Challenges

Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign

GambleAware, the problem-gambling awareness charity, tackles football betting with a powerful new campaign called ‘Can We Have Our Ball Back?’   Launched ahead of the UK’s famously hectic and busy festive football schedule, the spearhead spot features young players (including kids) playing football and then mysteriously finding that their balls had all disappeared.   The… Continue reading Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign

Juan Mata Pledgtes 1% Of Salary To Common Goal In New, Multi-Platform Global CSR Initiative

Ahead of the new Premier League season Manchester United midfielder Juan Mata invites his fellow footballers to join him in Common Goal; a new movement which aims to get professional players to pledge 1% of their salaries to a fund that supports charities across the globe.   The initiative was launched with a spearhead spot,… Continue reading Juan Mata Pledgtes 1% Of Salary To Common Goal In New, Multi-Platform Global CSR Initiative

Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam

Following in the footsteps of its award winning Valentine’s Day campaign in 2015, the Ad Council continue its commercial series celebrating inclusiveness and diversity by unveiled a new 14 February ‘Fans Of Love – Love Has No Labels’ spot which was filmed at the NFL Pro Bowl.   The Ad Council (a US non-profit that produces, distributes,… Continue reading Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam

Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme

‘Changing Lives Through Sport’ is not just the philosophy behind the not-for-profit Leeds Rhinos Foundation but also the subject of an emotional new film showcasing the club-linked charity’s work.   Directed by Jason Fisher-Jones, it is fronted by Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan and captures how the lives of children and adults… Continue reading Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme

Cycling Canada Asks You To ‘Hop On’

April sees Innocean Worldwide Canada teamed up with Sons and Daughters director Mark Zibert, VFX house Alter Ego and Saints Editorial to create the 60-second spot ‘Hop On’ for Cycling Canada.   ‘Hop On’ shows a series of bikes in various scenarios, without riders.   As they zoom around tracks, down country roads, or over mountainsides,… Continue reading Cycling Canada Asks You To ‘Hop On’