Inspiring Sports Marketing
May 03, 2022
Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk >>
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Mar 30, 2022
Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand >>
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Jan 17, 2022
Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance runner >>
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Sep 07, 2021
ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. >>
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Aug 09, 2021
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz - the Official Insurance Partner of the Olympic and Paralympic Games - released a short documentary film exploring the mental health struggles athletes face >>
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Mar 23, 2021
Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around >>
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Dec 17, 2020
Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season
Mid December saw Chelsea FC teamed up with its shirt sponsor ‘Three’ to launch a fresh cause initiative aimed at encourage fans to ‘support someone else’ this Christmas. >>
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Sep 22, 2020
Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind
Golf Australia released a three-hour, slow-TV mindfulness film to spearhead a new ‘Tee Your Mind’ campaign which highlights the mental health benefits of the sport in order to drive >>
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