UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas for a UK campaign called ‘The 12th Woman’ which tackled football gender bias and stereotypes. ‘The 12th Woman’, which was developed by creative communications agency… Continue reading UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
Tag: Women In Football
Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of not just promoting gender equality, but taking action across the industry. The campaign is supported by WIF’s lead partner Barclays, the initiative sees each organisation… Continue reading Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (+ Supporter Synergy & Sponsor Betfair) Launch #WhatIf Campaign
A month ahead of the men’s FIFA World Cup kick off in Russia, UK based organisation Women in Football has launched #WhatIf – a fresh initiative that aims to change the landscape for women working in the football industry. The campaign, sponsored by Betfair and supported by sport and entertainment agency Synergy, runs primarily… Continue reading Women In Football (+ Supporter Synergy & Sponsor Betfair) Launch #WhatIf Campaign
