Rolling out from 21 November, leveraging the side’s opening game in the 2022 FIFA Men’s World Cup, the Royal Spanish Football Federation (RFEF) sought to build excitement around the match and support for the national team through a campaign called El Gol de Todos / Everyone’s Goal’. Focused on the legendary goal scored by… Continue reading Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
Tag: T-Shirt
UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas for a UK campaign called ‘The 12th Woman’ which tackled football gender bias and stereotypes. ‘The 12th Woman’, which was developed by creative communications agency… Continue reading UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
NBA ‘We Must Learn’ Starts Integrated Tribute To/Celebration Of Dr Martin Luther King
On 13 January, the NBA and the National Basketball Players Association launched a joint campaign celebrating the life of Dr Martin Luther King Jr ahead of his 18 January national holiday. The campaign tipped off with the launch a 30-second spot featuring some of the game’s biggest stars and some of the stirring words… Continue reading NBA ‘We Must Learn’ Starts Integrated Tribute To/Celebration Of Dr Martin Luther King
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
World No1 Barty Fronts Vegemite ‘Taste Like Australia’ To Leverage 2020 Australian Open
Ashleigh Barty, the WTA’s number one ranked player, spearheads Vegemite’s ‘Tastes Like Australia’ campaign to leverage to 2020 Australian open. The multi-channel campaign, developed by agency Thinkerbell, sees athlete ambassador Barty wear a Vegemite logo patch throughout the Australian summer tennis season and the AO tournament work was spearheaded by a hero digital and… Continue reading World No1 Barty Fronts Vegemite ‘Taste Like Australia’ To Leverage 2020 Australian Open
Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
New Zealand beer Tui is activating its ongoing Black Caps partnership and new ICC relationship at the World Cup 2015 with a $1m (NZ) fan prize for anyone in the crowd who makes a clean one-handed catch from a six hit beyond the boundary during the tournament. Launched in the days leading up to… Continue reading Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
