Leveraging interest around the pre Draft NFL Scouting Combine, Adidas is offering any college athlete who beats running back Chris Johnson’s 40-yard dash record their very own island. If, that is, they do it wearing a pair of Adidas adizero 5-Star 40 cleats. Elite US college football stars showcase their skills and athleticism in… Continue reading Adidas Leverages NFL Combine With Island Paradise Prize For 40-Yard Dash Record Breaker
Tag: $1m
Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
New Zealand beer Tui is activating its ongoing Black Caps partnership and new ICC relationship at the World Cup 2015 with a $1m (NZ) fan prize for anyone in the crowd who makes a clean one-handed catch from a six hit beyond the boundary during the tournament. Launched in the days leading up to… Continue reading Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest. The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these… Continue reading Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
